How Kout Food Group runs QSR delivery at scale in the GCC with Shipsy

Kout Food Group (KFG) — one of the Middle East’s leading F&B franchisees, operating a diverse portfolio of restaurant brands across the GCC — uses Shipsy to power last-mile delivery across thousands of daily orders. In a new interview, Amin Mohamed, CEO of KFG, describes the operational reality of running QSR delivery at scale and why an AI-native platform is the right fit for the category.

Customer: Kout Food Group (KFG) — Middle East F&B franchisee, diverse restaurant brands portfolio. Industry: QSR / on-demand delivery. Region: GCC / Middle East. Exec on video: Amin Mohamed, CEO. Shipsy capabilities used: real-time dispatch, live tracking, proactive CX, multi-brand order orchestration.

Watch the interview

The embedded video above features Amin Mohamed, CEO of Kout Food Group, on why QSR last-mile is structurally different from other delivery categories — and how Shipsy powers dispatch, tracking, and CX across KFG’s multi-brand operation.

The operational picture

QSR delivery is the hardest last-mile category to get right. SLAs are measured in minutes. Peak-hour volume spikes are violent — lunch and dinner windows can be 4-5x baseline — and a slow dispatch engine translates directly into cold food and refund queues. Rider pools are shared across order sources, which means intelligent allocation matters every single minute.

A multi-brand operator like KFG layers an additional challenge on top: orders flow in from a diverse portfolio of restaurants, each with its own prep time profile, menu complexity, and customer-experience standard. A unified dispatch engine has to understand which orders are batchable, which are not, and how to sequence pickups so no single kitchen gets overloaded.

Across the GCC, the last-mile carrier landscape varies market-to-market. And the customer expectation is uniformly high — live tracking, accurate ETAs, and proactive updates when anything slips. The margin for error is thin, and the systems need to handle peak-hour surge without degrading service in off-peak hours.

How Shipsy shows up

KFG runs QSR dispatch on Shipsy as a single platform serving its multi-brand footprint. The capability mix Amin highlights is consistent with what Shipsy brings to on-demand operators at this scale: real-time order-to-rider allocation, AI-assisted dispatch that adapts to peak-hour spikes, live tracking visible to customers and ops simultaneously, and proactive CX that catches SLA risk before the customer notices it. Running every brand on one platform means dispatch decisions can consider the whole order pool — not brand-by-brand silos — which is where the productivity unlock lives in multi-brand QSR. For how AI allocation works across shared fleets, see our multi-carrier allocation explainer.

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