CPG supply chains span dozens of suppliers, hundreds of distribution points, and millions of deliveries. Shipsy replaces fragmented, manual execution with a single AI-native platform that acts end-to-end, from inbound milk runs to last-mile store replenishment.
The Reality
From inbound to last mile, every stage has the same problem: decisions made too slow, too manual, and with too little visibility.
Fixed routes designed around historical patterns don't adapt to demand volatility. When promotions surge, new store openings shift geography, or fuel prices spike, static routes bleed cost without anyone noticing until the P&L is already hurt.
Poor POD capture, cash collection gaps, and manual reconciliation create discrepancies that take weeks to untangle. Every missed e-POD is a disputed invoice. Every unreconciled cash entry is a compliance risk. At scale, this costs millions.
Inbound logistics, primary distribution, and last-mile run on different systems with no shared view. Operations teams fly blind across the chain. A carrier delay at the plant becomes a stockout at the store with no one connecting the dots in time.
End-to-End Coverage
From suppliers to store shelf, Shipsy maps to every stage of the CPG value chain, replacing disconnected tools with a single platform that plans, executes, and settles.
How We Solve It
Shipsy doesn't bolt AI onto legacy logistics software. Every capability is built for execution, with AI making decisions, not just surfacing dashboards.
Multi-modal Planning & FTL Optimization
CPG primary distribution requires balancing plant output schedules, DC receiving windows, fleet capacity, and delivery time windows, all simultaneously. Shipsy's ML planning engine processes 200+ constraints to maximize truck fill, minimize cost-per-case, and select the right mix of owned and outsourced fleet for every trip.
Driver-first Execution & e-POD
CPG delivery operations run on driver discipline, and discipline breaks down without the right tools. Shipsy's driver app guides execution at every stop: sequenced drop-offs, e-POD capture with photo, barcode, and signature, and cash collection reconciled automatically against invoices.
Real-time Tracking & Store Visibility
CPG teams lose visibility the moment a shipment leaves their facility. Shipsy connects container tracking, primary vehicle telemetry, and last-mile GPS into a single control layer, giving operations, commercial, and finance teams the live picture they need without switching between systems.
Returns & RPM Management
Returnable Packaging Material (RPM) like crates, pallets, and kegs is a multi-million-dollar asset class that most CPG operators track on spreadsheets. Shipsy automates the entire RPM loop: capture at delivery, return scheduling, DC-level consolidation, and dispute resolution when counts don't match.
Control Tower & Freight Settlement
Shipsy's control tower doesn't just surface alerts. It acts on them. Atlas monitors SLA performance across carriers, depots, and routes. When issues surface, automated workflows escalate and resolve. Finance teams get clean freight audit trails, automated invoice matching, and carrier payment processing without manual reconciliation.
AgentFleet for CPG
Shipsy's AI agents aren't dashboards. They're autonomous actors with roles, SOPs, and the authority to resolve exceptions without waiting for a human to notice.
Explore AgentFleet →Proven in the Field
Two real deployments. The same problems you're facing today, solved at global scale.
Heineken operated decentralised trip management across 70+ countries with no centralised KPI view, manual POD collection, and separate systems for primary and secondary logistics. Shipsy deployed FTL automation, RPM tracking, and a unified control tower across the entire network.
The operator ran manual freight negotiations via email and WhatsApp, had no container visibility, used Excel for planning, and fixed routes that couldn't scale with demand. Shipsy deployed E2E value chain coverage, from import to secondary distribution, across four markets.
Ready to transform?
Live demo tailored to your inbound, primary, and last-mile operations. No generic slides, real outcomes from Heineken, Coca-Cola bottlers, and CPG operators like yours.