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CONSUMER PACKAGED GOODS

From plant gate to store shelf. AI that executes the whole journey.

CPG supply chains span dozens of suppliers, hundreds of distribution points, and millions of deliveries. Shipsy replaces fragmented, manual execution with a single AI-native platform that acts end-to-end — from inbound milk runs to last-mile store replenishment.

Talk to Shipsy See it in action
Packaged beverages on retail shelves
Distribution centre warehouse
Retail store aisle and shelves
Packaged consumer goods

The Reality

CPG logistics is broken in ways your spreadsheets can't fix.

From inbound to last mile, every stage has the same problem: decisions made too slow, too manual, and with too little visibility.

Route P-18 · fixed daily planNot adapting
Same route, every day
Planned capacity36%
Demand today+240%
Cost per case, drifting up▲ +0%
Delivery reconciliation · todayDisputes open
Stop 14e-POD captured · cash $420OK
Stop 22e-POD missingFlag
Stop 27Cash short $40Dispute
Stop 31Unsigned deliveryDispute
Open disputes this week6
Chain visibilityNo shared view
Inbound
● tracked
?
Primary
no signal
?
Last-mile
no signal
Blind after dispatch — a plant delay becomes a store stockout, unseen.

End-to-End Coverage

The complete CPG supply chain, covered.

From suppliers to store shelf, Shipsy maps to every stage of the CPG value chain, replacing disconnected tools with a single platform that plans, executes, and settles.

Suppliers
Origin
Stage 01 · Inbound
Source → plan → track
Supplier milk-runs
Cross-border planning
Vendor portal & rate-card digitization
Automated indent management
Inbound tracking
Plant
Manufacturing
Stage 02 · Primary Distribution
Optimize → dispatch → audit
FTL/PTL load optimization
AI optimizer (200+ constraints)
Fleet & vehicle-mix
Milestone tracking + store ETAs
Freight invoice audit
Regional DCs
Distribution
Stage 03 · Last-Mile
Route → deliver → settle
Multi-drop route optimization
Driver-app execution
ePOD & payments
Returns / RPM
Carrier scorecards
Retail & D2C
Point of sale
Runs across every stage
Control Tower Agent
Autonomous incident handlingPlan-vs-actual digital twinPerformance metrics & alerts
Finance Agent
Rate contracts & invoicingAutomated freight settlementInvoice reconciliation
Dispute Resolution Agent
Freight invoice auditDeduction & claim resolutionEvidence-backed disputes

How We Solve It

Five capabilities. One connected chain.

No AI bolted onto legacy software — every capability is built for execution, making decisions rather than just surfacing dashboards.

AI loads every truck to its optimum

One engine balances plant output, DC windows and fleet capacity across 200+ constraints — maximising fill, minimising cost per case.

  • FTL load & cost optimization in one flow
  • Owned vs outsourced fleet mix, auto-recommended
  • Plant & store slot scheduling
5–10% cost/case15% more drops/route$5M savings
FTL load plan Optimised
Truck fill 97%
-12%
Cost / case
60 / 40
Owned / outsourced

Every delivery confirmed, every payment captured

The driver app guides each stop — e-POD with photo, barcode and signature, and cash reconciled automatically against the invoice.

  • Sequenced stops with GPS navigation
  • e-POD: photo · barcode · signature
  • Cash-on-delivery auto-reconciled
50% fewer failed deliveries98%+ POD capture20% driver productivity
9:41
Delivery
Stop 22 · Riverside Market
JM
Riverside Market
14:02● on time12 cases
Proof of delivery
Photo
Signature
Barcode
Cash collected · $420reconciled
Received by · Store manager, Bay 4
Delivered

One live view, port to store back-door

Container, primary-vehicle and last-mile GPS stream into a single control layer — with live ETAs shared straight to store contacts.

  • Container + primary + last-mile in one view
  • Live ETAs to retail store contacts
  • Carrier performance & SLA monitoring
30% less manual coordinationSingle source of truth
Live shipment On track
Port
cleared
Primary
in transit
Regional
DC
Store
ETA 14:00
One live view · ETA shared to store contact

Returnable packaging, tracked and reconciled

Crates, pallets and kegs are captured at delivery, consolidated at the DC, and credit notes raised automatically when counts confirm.

  • RPM captured alongside e-POD
  • Returns folded into existing routes
  • Auto credit notes on confirmation
Full RPM visibility25% faster dispute cycle
RPM ledger Reconciled
Crates480 / 480
Pallets120 / 120
Kegs60 / 60
Credit note raised automatically

AI flags it, resolves it, settles it

The control tower acts on SLA breaches, audits freight against rate cards, and drives route settlement from 70% to 90%+ — untouched by dispatchers.

  • SLA monitoring with automated escalation
  • Freight audit flags every over/undercharge
  • Carrier payments with demurrage control
90%+ route settlement28% demurrage cut50% less finance workload
Control TowerLive · 14:23
142Active
6Exceptions
6Auto-resolved
Exception feed · closed-loop
Vehicle breakdownRT-88 · 67 cases aboard
Detected✓ Ops Agent · rerouted
Store dock closed#4471 · Riverside Market
Detected✓ CX Agent · rebooked
SLA breach risk#4402 · 22 min buffer
Detected✓ CT Agent · expedited
Resolved autonomously — humans only on escalation

AgentFleet for CPG

Four agents. Every stage of the CPG chain.

Autonomous agents with real roles and the authority to resolve exceptions — not dashboards.

Ops Agent
20%↑ driver productivity

Plans routes, balances FTL loads, captures e-POD and resolves driver exceptions on the fly.

Ops Agent
Signal
Jurong West overloaded — 5 routes at risk
Ops Agent
Detects the imbalance
Ops Agent
Rebalances 5 sub-zones
Ops Agent
Reallocates pickups to a nearby vehicle
Done
Hub notified · capacity restored

Proven Results

The results CPG brands see

30%
Manual coordination cut
Across planning, dispatch & settlement
50%
Failed delivery reduction
Fewer NDRs across the CPG chain
$5M
Savings per operator
Annualised logistics savings
90%+
Route settlement automation
Auto-reconciled trips & payouts

Customer Spotlight

Hear it from them, not us.

The operators running their businesses on Shipsy — on camera, unscripted.

Inside HEINEKEN Brazil’s logistics transformation — one platform for primary and secondary distribution.
HEINEKEN Brewer · Brazil on Shipsy
28% lower excessive-stay payments 50% fewer failed deliveries +8pp on-time delivery

Case Study

Eureka Forbes boosted field technician utilisation 35% and improved NPS 50% with real-time visibility

Eureka Forbes · Consumer Goods · Last Mile

35% increase in field technician utilisation 50% improvement in Net Promoter Score
Read the case study

Act on decisions.
Amplify outcomes.

Logistics is too critical for reactive systems. The world’s leading enterprises are amplifying their teams with AI that acts, so their people can focus on what matters most.

Talk to Shipsy
Talk to Shipsy