Associate Director, Marketing

About the role

Shipsy leads some of the largest logistics operations in the world, and every region needs someone who can turn a blank page into a repeatable growth engine. That’s you. Nobody hands you a working system and a set of instructions. You build the target account list for your region from local intel, decide which channels actually move it (LinkedIn, email, ads, outbound, content), and you don’t stop at demand gen. You sign the partners, run the events, build the customer stories, and use all of it to take real share from incumbent vendors in your patch.

A central marketing team enables you: they own the company-wide narrative, content engine, and demand-gen infrastructure. You spearhead how all of it plays out on the ground, which accounts, which competitors, which events, which partners actually move the number, as a strategic call you make and own.

What you’ll own

• The target account list. Build it for your region based on local nuance (which verticals, which competitors, which logos), and keep refreshing it as you learn what’s working.
• Target account activation, end to end. LinkedIn campaigns, outbound email, Google ads, outbound calling, BDR/LinkedIn outreach, content and messaging, even podcasts with prospects. Whatever moves your region’s pipeline.
• The displacement motion. Map the competitive landscape in your region and run the strategy to win accounts off existing vendors. This is real strategy work, who’s vulnerable, why, and how you position against them, not a battlecard someone hands you.
• Partnerships, from sign-up to pipeline. Bring on system integrators, tech and strategy consulting partners, augmentation players, and point-solution companies with overlapping target logos. Negotiate the terms, then generate real pipeline from the relationship, against targets you set.
• Events, completely. Budget, vendor coordination, calendar planning, and the post-event follow-through, across third-party industry events, roundtables, and webinars in your region.
• The regional exec council. Identify the right regional experts to bring onto an advisory council, and use existing customer relationships for warm introductions that open new doors.
• Customer marketing. Case studies, testimonials, go-live events, podcasts, webinars, firesides. Turn happy customers into your best acquisition channel.
• Community-led growth. Build and run region-specific communities, and plug into the associations that matter in your market.
• The reporting cadence. Track performance against pipeline and revenue targets, report on ROI regularly, and reallocate spend toward what’s actually converting.

Who we’re looking for

• Consulting or strategy pedigree, welcomed. If you’ve scoped and run a go-to-market or market-entry engagement at a top consulting firm, or led growth strategy inside a fast-scaling B2B SaaS company, you already think the way this role needs you to think. Here, you own the number instead of advising on it.
• 4–6 years in B2B or enterprise SaaS marketing, with real experience in field marketing, demand generation, or ABM.
• You’ve built and run integrated campaigns, not just one channel. Events, content, digital, social, and outbound, all working together toward a pipeline number.
• You’ve owned a partnership from the first conversation through to a signed agreement and the pipeline it produced.
• First-principles thinker. You report on what’s working and change the plan when something isn’t, rather than running the same playbook regardless of results.
• Comfortable picking up new tools fast (campaign platforms, CRM, ad managers) and working under shifting priorities and tight timelines.
• Sound judgment under pressure. You’ll be representing Shipsy in front of partners, prospects, and customers regularly, sometimes as the most senior person from Shipsy in the room.
• Tier-1 education. IIT / NIT / BITS / equivalent, or top international institution.
• Willingness to travel for events and customer engagements, roughly 25–40% of your time.

Where the role sits

You own your region’s go-to-market and the pipeline number it produces. The central marketing team (content, product marketing, demand-gen ops) is your enablement engine, not your counterpart: they hand you the narrative, the content, and the infrastructure, and it’s your call how that plays out in your region. Sales builds their account plans around the go-to-market you set. What you find in the field, the account that converts, the partner motion that works, the event that fills a pipeline, becomes the input the rest of the company builds from next. Strong Associate Directors here become the next generation of Shipsy’s marketing leadership.

About Shipsy

Shipsy is the logistics platform behind some of the largest enterprise supply chains in the world. Carriers, post and parcel operators, retailers, and FMCG companies use us to plan dispatch, run operations, settle invoices, and handle exceptions at global scale.

Where we are going. Most enterprise logistics still runs on spreadsheets, legacy ERPs, and tribal knowledge. We are replacing that with software that uses AI where it actually helps. Logistics is a multi-trillion-dollar industry that has been under-served by software for decades. We are changing that.

The scale today: - 150+ enterprise customers across 30+ countries - 5 billion+ shipments processed annually - 240+ carrier integrations - 7 global offices — Gurugram · Bengaluru · Dubai · Riyadh · Sydney · Amsterdam · Singapore - 300+ team members

Who we run: Aramex (65 countries, 18,000+ drivers, $27M annual savings delivered) · Heineken (2M+ trips in Brazil) · LATAM Cargo (Latin America’s largest airline group, $12B+ annual revenue) · Qatar Post (powers mail to 200+ countries) · Post Luxembourg (50%+ market share, $5M+/year savings) · Teleport (80% of Southeast Asia’s air-logistics network) · plus DPD, Smiths News, Apollo Pharmacy, argenx, Flipkart Minutes, Swiggy Instamart, and hundreds more.

Backed by $35M+ in venture capital from Peak XV Partners, A91 Partners, Info Edge, and others. Featured in the Gartner Magic Quadrant. SOC 2 Type II, ISO 27001, and GDPR compliant. 99.7% uptime SLA.

Trajectory. 50x revenue growth since 2020. Building toward $100M ARR and a public listing.

We are still a startup. Our real scale-up began in 2020 — and we have grown 50x since. Early enough that every senior hire shapes the next decade of the business. You are not joining a steady-state organisation with everything figured out. You will build the playbook, lead the team, and own the outcome — with the speed and agency of a startup and the scale of customers most startups never touch.

This is one of the most important commercial leadership hires we are making.