Omantel controls 47.5% of Oman's mobile market and was experiencing 25% QoQ eCommerce growth. Manual last-mile operations were breaking under scale — preventing the 3x expansion in delivery capacity the business urgently needed.
Results
- 99.5% automated rider allocation — manual dispatch eliminated
- 64% customer satisfaction score achieved
- 21% boost in SLA adherence across all delivery zones
- 3x faster geographic expansion into new delivery areas